And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.
I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”
What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.
My photo op with Misha feat. ribbon princess crowns.
oh my god this is the best photo op ever what
“As Harry Potter was the only other thing I was passionate about, the doctors gave consent for me to leave the hospital and collect the fifth Harry Potter book, Harry Potter and the Order of the Phoenix, from the local book shop. I was so ecstatic to have the book and excited to begin reading it, but there was never any hint of your imminent arrival and the way you would change my life so drastically. Luna, you instantly captivated me. I didn’t know why but there was something about you with your upside-down magazine, straggly blonde hair, and the honest, abashed way you stared at people without blinking that fascinated and perplexed me at once. You laughed hysterically at one of Ron’s quips and didn’t stop to excuse yourself and feel ashamed when it became clear that everyone found you strange. Throughout the book, I found myself waiting for your brief appearances and wanting to know more about you and why you were the way you were. You baffled me, not because you were odd (though indeed you were), but because you were perfect. But it was a different kind of perfect to the perfectly thin, smiling magazine girls I simultaneously idolised and reviled. It was the way you carried your oddness like it was the most natural thing in the world. You didn’t market your oddness as your defining feature the way some insecure teenagers do, in guise of confidence and security. And nor were you oblivious to the awkward and uncomfortable feelings your oddness provoked in others. When, unable to comprehend how you wore your oddness so honestly and unashamedly, your peers reverted to mockery and bullying, you recognised this as a reflection of their own deep-seated insecurity and calmly let them carry on, quite above your head. You weren’t trying hard to present a certain aspect of yourself that would boldly identify you in the world. And that’s when it occurred to me how bizarre and positively ridiculous it was to apply the word “weird” to describe you, when you represented the most natural and unpretentious state possible to be; you were yourself.”
» Evanna Lynch (in part of her Dear Mr. Potter letter, where she describes first reading about Luna while in a recovery programme for anorexia)
